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A MARKET IS NEVER SATURATED WITH A GOOD PRODUCT,. BUT IS VERY QUICKLY SATURATED WITH A BAD ONE. Henry Ford, Ford Motor Company Founder. Welcome to Prism Digital Communications. Like water, marketing is a core essential for any business to survive never mind grow. Water is often fluid, primarily transparent, and accessible in many ways, so should your marketing. Water quenches our thirst; it can create a sense of tranquility or fear; It can cool us off or heat us up.